Latest Nielsen UK figures show ebooks eating into soft covers
July 29, 2014 | 10:25 am
The latest figures brought together in the Books & Consumers 2013 UK Annual Review from Nielsen Book, which “provides an overview of consumer book purchasing in the UK in 2013 compared to 2012, using data based on 80‐90,000 book purchases made by a nationally representative sample of 37‐38,000 book buyers per year,” shows ebook purchases in the UK rising to one quarter of Nielsen’s estimated total, at 25 percent for 2013 versus 20 percent in 2012. However, this growth came at the expense of paperback books, with softback purchases declining from 55 to 50 percent over the same period, in the context of a market that shrank by 4 percent for all types of book, traditional or digital, from 2012 to 2013.
The Review also found that “thriller/suspense was the leading adult fiction genre bought in both 2012 and 2013, accounting for over a fifth of adult fiction purchases by both volume and value. More than one in six fiction purchases were classified as general fiction (encompassing both popular and literary titles), while crime/mystery and fantasy were the other leading adult fiction genres in 2013.”
The full Review, with more extensive data, is available for purchase at the modest sum of £1,000.00 ($1,700) direct from Nielsen online.