Future Publishing introduces a new iPad-only magazine
August 9, 2012 | 10:00 pm
By Dan Eldridge
That was the first cliche that popped into my head, at any rate, when I read an announcement earlier today about Photography Week, currently scheduled to be the next iPad-only magazine available in the Apple Newsstand.
Photography Week is being produced by the U.K.-based Future Publishing, which recently took home the Association of Online Publishers’ Launch of the Year Award for having achieved stunning levels of success with its numerous tablet-specific titles. (According to Future’s website, over 38 million unique visitors view its various publications each month. The company produces 100 different tablet-only publications and apps.)
As for the “door that closed,” that would be The Daily, the News Corp.-owned publication that’s still famous for being the very first newspaper made available exclusively to users of the iPad. To date, roughly 100,000 people pay to read to the paper on their iOS or Android tabs.
Thankfully, The Daily‘s proverbial door hasn’t technically closed all the way just yet, although that does seem to be the direction in which it’s headed. About a week ago, on July 31, one-third of the paper’s staff—or 50 of The Daily‘s 170 employees—received pink slips.
Future Publishing, for instance, says their most successful publications include magazines about music, movies, bikes and video games. In other words: topics enjoyed by young people. And most young people in the United States, sad as it may sound, don’t care much about current events, or for that matter, daily newspapers in general.
Q. If you have a favorite tablet magazine, we’d love to hear about it. For instance: Are the tablet publications you read also available in print? If so, why do you choose to read the digital version instead? We’d also like to hear from anyone who’s involved professionally in the digital magazine publishing industry: Can you give us an idea about where the field is headed next? If so, leave a comment or send an email to deldridge at napco.com. ∞
Note: When Photography Week launches in mid-September, its premiere issue will temporarily be made available as a free download in the Apple AppStore.
Disclosure: I’m an occasional contributor to The Daily‘s weekly Travel department, and the editor with whom I work was among the many employees laid off on July 31.