Ereaders’ next growth area: kids
July 31, 2011 | 10:28 am
Kids will lead the coming surge in ereader adoption, suggests the Boston Globe in an article this weekend:
“This is a generation of kids that have learned to communicate, search and purchase on very small devices, like mobile phones,” said James McQuivey, Forrester Research media analyst. “This year is a guinea pig year, next year the move will be en masse.”
In addition to being seen as non-threatening by kids, ereader prices are dropping while their capabilities continue to increase, and publishers are aggressively expanding their children’s and YA ebook catalogs.
Read the full article at Boston.com.