Bodice rippers? Yes, bodice rippers! Harlequin launches Mills & Boon app for ripped bodices everywhere
February 26, 2014 | 4:45 pm
Yes, ripped, frayed, slightly torn, and even somewhat disheveled bodices need no longer languish without their very own dedicated ereading app. For Harlequin UK has launched a dedicated iOS reading app welcoming its ereading audience “to the world of Mills & Boon!” And lest anyone doubt the legitimacy or PC-ishness of the term “bodice ripper,” The Guardian, epitome of British right living and high thinking, has endorsed it in its article: “Bodice-ripping Mills & Boon novels? There’s an app for that.” What better authority could you want?
The new app will offer access to “Adobe® Content Server protected eBooks on your iOS device,” with a link to the Mills & Boon website. The digital reading app itself appears to be an adaptation of the Bluefire Reader from Bluefire, a prominent Seattle-based developer of white label reading apps – and in this case, with added pinkness. Further details on Mills & Boon’s ebook platform and terms of service are available here.
The Guardian has also argued that romantic fiction has benefited especially from ereading – though probably no more than other genres such as science fiction and horror. Mills & Boon has already enjoyed strong sales from ebooks, and appears set to reap even more. No news of an Android equivalent app yet, but Mills & Boon already appears to use the Amazon Kindle Store heavily, with some titles even offered for free. Bodacious, ripping stuff.