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Time Warner-owned book packager and entertainment property developer Alloy Entertainment has partnered with Amazon Publishing on a digital-first imprint for young adult titles. As reported in Digital Book World and elsewhere, this builds on Alloy’s existing partnership with Amazon for the Kindle Worlds fanfic program, and titles published first on this platform will later be considered for hard copy print runs.

According to the original Alloy Entertainment press release, available here: “The new imprint, named Alloy Entertainment, will be part of Amazon Publishing’s Powered by Amazon program. Powered by Amazon enables publishers and authors to leverage Amazon’s global distribution and personalized, targeted marketing reach.”

The new imprint launches with two science fiction-flavored titles, Imitation by Heather Hildenbrand and Rebel Wing by Tracy Banghart, and one fantasy-flavored coming-of-age novel, Every Ugly Word by Aimee Salter.

“One of our strengths is working with talented authors to create and develop properties that have mass entertainment appeal,” said Leslie Morgenstein, President of Alloy Entertainment. “This program is an exciting extension of our business and will allow us to leverage Amazon’s ability to distribute to an incredibly diverse and broad readership.”

Alloy Entertainment’s materials also claim that “more than 75 of AE’s books have been on The New York Times bestseller list, including The Vampire Diaries, Pretty Little Liars, Gossip Girl, Sisterhood of the Traveling Pants, The Luxe, Veronica Mars: The Thousand-­‐Dollar Tan Line, and The 100. AE has successfully adapted several of its properties into hit television shows.”

Writers wanting to try their luck with Alloy Entertainment’s new program might want to stop and reflect, though. The company has not always treated its authors royally. As Chris Meadows reported a while back, the author of the original Vampire Diaries series, one of Alloy Entertainment’s most successful properties, was fired from authorship of the series that bore her name, and later had to return to writing further titles, ironically, through Kindle Worlds.

 

 
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