DSCF1067.JPGJames McQuivey of Forrester.

In 2010 ereader prices fell close to $100 and 10.5 million people in the US own a dedicated ereader. New reading form factors were introduced. Tablets in about 10 million US hands right now – primarily the iPad. A third of the people who own an iPad own a Kindle. Nearly 1 Billion was spent on ebooks in the US alone.

In 2011 20+ million people will read ebooks on a reader or tablet. $1.3 billion will be spent ion ebooks at the bare minimum. They can’t even forecast the impact on non-traditional eformats.

Are publishers ready? Surveyed publishing execs to find out. Done in September 2010, tested survey on 35 execs representing 27 publishers which account for 65% of SS publishing revenue.

89% optimistic about digital transition; 74% says readers will be better off; 66% say people will read more; 83% say their companies fcan manage digital transition; 63% say have a digital plan in place; 80% believe that their company needs significant retraining

Big questions to them: more execs think that tablets will win over ereaders and 46% agree with this. 29% feel e-ink devices best; 83% release ebooks simultaneously with hardback; 52% price wholesale rather than agency. App are still problematic: 46% say have potential and 48% say that are too expensive to develop right now. Just a third think that they represent a significant revenue stream.

52% expect print sales to decrease in 2011 somewhat; on average respondents felt that ebooks will account for half of all books sold by late 2014; however they expect the same thing to happen to their own books until mid 2015.

Will be extending the survey in 2011.


The TeleRead community values your civil and thoughtful comments. We use a cache, so expect a delay. Problems? E-mail newteleread@gmail.com.