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Shelf Awareness notes that Penguin Group (USA) has been printing up in-store displays to remind shoppers that the store sells ebooks as well, then distributing them to independent bookstores: “So far, 40 have been created, and by the time the publisher is finished, some 200 stores will receive a custom easel.”

It’s too bad Google’s ebook buying experience is so convoluted—the last time I tried it, I had to create a store account, link my Google account, provide a credit card (even though I’ve got one stored already with Google), and click buttons and checkboxes on multiple screens. But at least this is a nice example of a big publisher working with brick and mortar bookstores to help drive ebook sales at the local level.

 
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