Penguin helping indie bookstores promote Google eBookstore

Shelf Awareness notes that Penguin Group (USA) has been printing up in-store displays to remind shoppers that the store sells ebooks as well, then distributing them to independent bookstores: “So far, 40 have been created, and by the time the publisher is finished, some 200 stores will receive a custom easel.”

It’s too bad Google’s ebook buying experience is so convoluted—the last time I tried it, I had to create a store account, link my Google account, provide a credit card (even though I’ve got one stored already with Google), and click buttons and checkboxes on multiple screens. But at least this is a nice example of a big publisher working with brick and mortar bookstores to help drive ebook sales at the local level.

1 Comment on Penguin helping indie bookstores promote Google eBookstore

  1. Common SEnse // July 20, 2011 at 1:54 pm //

    “It’s too bad Google’s ebook buying experience is so convoluted—the last time I tried it, I had to create a store account, link my Google account, provide a credit card (even though I’ve got one stored already with Google), and click buttons and checkboxes on multiple screens.” This is why it befuddles me that Pottormore chose Google Checkouts for their processing. Amazon would have made FAR more sense.

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