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From Campus Technology:

Beginning this fall as many as 5,000 students taking an introductory psychology course at the University of Cincinnati (UC) will be able to access their textbook online for free.

Students will also be able to purchase a suite of electronic versions of the text, compatible with tablets, e-readers, netbooks, and smartphones, for $35, a black-and-white print version for $35, or a $70 color print version.

“Under this pilot project, we can now be certain that course content materials are available to the students, because price is no longer a factor,” UC Associate Professor of Psychology Charles Ginn said. “Due to rapidly increasing costs, more and more students are deciding not to purchase assigned textbooks. At some community colleges and other institutions of higher education, some students even postpone the pursuit of their degrees because the cost of textbooks equals or exceeds the cost of tuition.”

More in the article.  Thanks to Michael von Glahn for the link.

 
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