What are successful business models and what didn’t work: Two models student choice models and faculty choice models and to be successful must focus on one. In student choice model go for low common denominator such as browser based. Don’t need a print option. Need consistency between digital and paper model. Page numbers, illustrations, etc much match, for example, or will fail in student choice model. In faculty choice model, different success criteria. Works pretty well with current products. Training and support and a print option are key to success in a faculty choice model.
In the K-12 area students don’t need assessment like in higher ed. State adoption is necessary and this is a mess. Hard to develop stuff that distracts kids from the mobile content they are immersed in (studies say up to 10 hours a day).
Students, themselves, want learning that is more efficient, more portable and more affordable. Don’t make it “engaging” make it “efficient” because students have limited time. Flatword found that it is profitable to offer free content and offer paid content around it. Students tend to purchase the “surrounding” material and will pay as much as $30 for it. Faculty will not go for lower price etextbooks if they don’t have the quality of current printed texts.
Devices: will be consumed on all types of devices with consistent fragmentation and no one device will be ubiquitous, which makes it harder for publishers. In K – 12 space the availability of personal technology is not high.