The Secrets to Ebook Publishing Success
March 27, 2012 | 9:15 am
I released a new ebook tonight, The Secrets to Ebook Publishing Success. It’s priced at FREE.
The book represents my attempt to distill, organize, package and share the best practices of the most commercially successful Smashwords authors.
The book is organized around 28 different “secrets,” in which I explain not only what a writer should do, but also the thinking behind why they should do it.
The book took me almost 18 months to write. We’ve been so crazy busy at Smashwords that most of the writing occurred at 35,000 feet on my frequent flights to here and there, and during vacations.
The initial spark for the book struck two years ago in early 2010 when the organizers of the Self Publishing Book Expo conference in New York invited me to speak at their September 2010 conference on a topic of my choosing. I named the session, “The Seven Secrets to Ebook Publishing Success,” not because I knew the secrets but because I wanted to learn them.
As I mention in many of my talks, self-publishing tools such as Smashwords make it fast, free and easy (sometimes too easy) for writers to publish books, but we don’t make it easy for writers to become successful publishers.
Even after a writer writes a great book, there’s still the challenge of connecting that book with readers. Most authors tackle the challenge with marketing. I wrote The Smashwords Book Marketing Guide a couple years ago to help in that regard. The book has been quite popular with nearly 80,000 downloads. Although many people have achieved good results with my marketing guide, I’ve come to the conclusion that marketing alone in insufficient.
Many Smashwords authors have hit bestseller lists with little discernible marketing effort. Other factors – previously unknown to me – were propelling these books forward.
What were these factors? This is the knowledge I sought to uncover in this new book.
The Secrets to Ebook Publishing Success represents my attempt to help writers obtain the necessary knowledge to take their publishing to the next level. That which becomes known becomes achievable.
I hope The Secrets to Ebook Publishing Success will encourage authors to raise their game yet again.
These secrets are your secrets. You – the Smashwords author or publisher – inspired them, even if you don’t recognize your contribution. Take these secrets and put them to the test. Build upon them. Then share what you learn with your fellow authors.
It’s in this spirit of sharing that I invite you to share The Secrets to Ebook Publishing Success with every author you know. Your fellow authors are your partners, not your competitors. When they succeed, you succeed. When you succeed, we all succeed. We’re all in this together.