The Kindle DX’s chances of success
May 18, 2009 | 3:04 pm
By Paul Biba
The Kindle 2 Review has an interesting article on the DX’s chances of success. They have published an interesting chart on web search volumes for the Kindle, Kindle 2 and the DX. Here is the conclusion:
Showing their hand early is a risky move – It does however give Amazon a lot of valuable feedback on actual interest in the DX, how the DX gets reviewed, and what people’s concerns are. Combine this with the fact that they can set their manufacturing targets based on preorders and current buzz and its a good, solid strategy.
Amazon has indicated, and the success of the Kindle 2 makes it likelier, that they intend to have Kindles around for 10 or more years. The Kindle DX becomes the first iteration of their attempt to capture the college textbook market and expand the Kindle family. I feel the DX family of Kindles will be a huge success – perhaps with the current version at a slightly lower price point, perhaps with dx 2.
Its almost as if Amazon has decided that its better to release quickly, fail if need be, and get enough data to set up the DX line of products to succeed down the line. The other thing I wonder about is the impact the dx is having on kindle 2 sales.