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51zcF-IU0sL._SL500_AA246_PIkin2,BottomRight,-9,34_AA280_SH20_OU01_.jpgI just got it from Amazon at $7.99 for my Kindle and I understand that it has been released on the Sony platform as well.

Eoin Purcell raises an interesting question in his blog:

But riddle me this?

Why do they not just sell it direct? The multi-publisher bookstore provides just the platform, they have created an incredible audience and the property is a very, very good one. I cannot understand this decision. Sure the rest of Macmillan also avoids ebook sales listing instead other sellers on their site bit surely the selling of a digital download is not THAT difficult? Is it?

 
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