Spanish publishers and Telefónica team up

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By Paul Biba

Publishing Perspectives is reporting that the Spanish Association of Publishers’ Guilds and Spanish telecom Telefónica have teamed up. Telefónica will be providing help with digitizing and access to its customer base through the company’s web portals and mobile technology.

The initiative is oriented toward small and medium-sized publishers and its announcement coincides with the launch of Libranda, the e-book distribution platform backed by Spain’s largest publishing houses. Telefónica has been mentioned as a potential partner for Libranda from the beginning (see the Telefónica mobile brand Movistar listed under Stores on the Libranda website), with the telecom giant positioned to become an online bookseller for digital book content, building on its experience and customer base in the mobile space. This new agreement is presumably a move to speed up the digital content creation process and get access to books to sell in the future.

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