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Quick Note: People who use ereaders read more, says new study
August 25, 2010 | 9:32 am
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By Paul Biba
The Wall Street Journal reports this in a general article on ereaders:
A study of 1,200 e-reader owners by Marketing and Research Resources Inc. found that 40% said they now read more than they did with print books. Of those surveyed, 58% said they read about the same as before while 2% said they read less than before. And 55% of the respondents in the May study, paid for by e-reader maker Sony Corp., thought they’d use the device to read even more books in the future. The study looked at owners of three devices: Amazon.com Inc.’s Kindle, Apple Inc.’s iPad and the Sony Reader.
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Comments:
Do they read more? or is it, they buy more books?
Publishers and authors, please pay attention to this.
Get rid of the ridiculous geo-restrictions, follow Amazon’s wisdom of the $9.99 priced book and we will all be good to go, sts.
A not unexpected result imho. Convenience increases activity. eBooks will expand the market significantly, as I and others have been repeating over and over again hereabouts. When this is allied with appropriate, impulse level, pricing it will expand the market even more as people buy and read more as the barrier to decision making drops. I believe we will return to another golden age of reading in ten years time when mainstream readers will have mostly moved to eReaders.
I totally agree. It was obvious to me that I read more after I got an e-reader.
Duh. Someone who spends $200-@400 on a book-reading machine likes to read. Big revelation there. Ultimately there aren’t *enough* addicted readers to have a truly revolutionary impact on the market. Bring the prices down, people, and make the devices available in retail stores everywhere !