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scholar.jpegThat’s what Al Greco, Professor of Marketing at Fordham University Graduate School of Business Administration, says after much research. The following are some of his figures and you can read the full article here:

book publishing (print and electronic) in the US is a $35 billion dollar industry. This year, he forecasts that ebooks will account for 5% of that revenue, or $1.76 billion. Of that $1.76 billion, trade books account for 8.6%, or $151 million; K-12 accounts for 8.1% ($143 million); higher education accounts for 6.9% ($122 million); and university presses account for 0.4% ($7.7 million). Professional and scholarly publishing titles represent 75.9% of the US ebook market, or $1.33 billion.

Thanks to Resource Shelf for the link.

 
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