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From The Bookseller:

Pottermore has responded to retailers’ frustrations over being unable to sell the Harry Potter e-books, saying the idea was to “ensure ease of availability across all reading devices”.

Retailers hit out at J K Rowling’s decision to sell the Harry Potter e-books directly through her Pottermore website, which will launch in October. A Pottermore spokesperson said: “Pottermore is designed to encourage the reading and re-reading of the Harry Potter books in all formats and editions, both print and digital, to both existing and new generations of readers. We think this will have a positive effect on those selling physical books as well as on sales of digital ones.”

He added: “The decision to make e-books exclusive to the site was to ensure ease of availability across all reading devices and to the widest possible audience and also to support the ultimate intention of the site to be an online reading experience.”

More in the article.

 
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