*openmargin social reading iPad app introduced

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By Paul Biba

From the press release:

The *openmargin app has a reading environment where the reader focusses on his book and where he highlights passages. When he taps on a passage, he enters the openmargin, where he leaves a note and explores those of others. The conversation that will arise is based on a thematic match. *openmargin is therefore the platform to meet likeminds.

The eBook as a meeting place gives new possibilities to authors and publishers. On the internet people are not always prepared to pay for digital products, but they are eager to pay for relationships. The musician earns his money with concerts, likewise the author can earn his money by getting involved in the dialogue around the book.

Publishers are actively engaging within this movement. Maven Publishing, Eburon, Ebookling and Bloomsbury Academic made some of their books available for free to the *openmargin users. These will be directly available after downloading the application.

The beta version has a limited availability through openmargin.com. Soon the app will be available through the app store.

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