No android tablet maker exceeds a 5% market share
March 6, 2012 | 11:52 am
By Paul Biba
From a report in FierceWireless about Forrester Reasearch’s latest:
According to the research firm’s report, Apple still controls 73 percent of the tablet market, and other OEMs are struggling to catch up through improvements in services. Forrester found that Samsung has a 5 percent market share, Motorola Mobility (NYSE:MMI) has 4 percent and Acer a 3 percent share. Interestingly though, the Android tablets that have made the biggest inroads so far are Amazon’s Kindle Fire and Barnes & Noble’s Nook line, mainly because of what they bring consumers in terms of value-added services.
“Forrester’s data shows that the top reason consumers don’t buy tablets isn’t because of price, or technology–it’s because they say ‘I don’t think I need it,’” Forrester analyst Sarah Rotman Epps wrote in a blog post. “It’s about the services–what you can do with the device, which is why Apple, Amazon, and B&N have succeeded in the U.S. where pure hardware plays have failed.”