Newspaper reading behavior different in Canada than the US

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By Paul Biba

While not comparing the countries directly, it seems that print newspapers may be more popular in Canada than they are here.

In a survey of 53 media markets served by 81 Canadian daily newspapers, representing 72% of the Canadian population, the NADbank survey found tat 78% of Canadian adults read a print or online edition of their daily newspaper at least once a week. However, the print editions are overwhelmingly more popular, with 73% reading them as opposed to 22% reading the online editions, and only 4% of Canadian adults read online exclusively.

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