New eReader from Borders UK; they are becoming commodities

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By Paul Biba

More and more eReaders are appearing. Here’s another new one from Elonex. It supposedly handles EPUB and Adobe, but I can’t find any other details as to formats. From The Bookseller:

Borders UK has unveiled its new ‘cheaper’ ebook reader. The Elonex ebook has been launched in all of the bookshop chain’s stores today (30th June), and is being marketed at £189 as a cheaper option to the Sony Reader.

The new device comes with 100 titles already pre-loaded and can hold up to 1,000 books (on a separate memory card). The titles can be read in landscape or portrait and text can be magnified. Users can read up to 8,000 pages between charges. It can also be read in direct sunlight. The device supports ePub and Adobe formats and is compatible with the e-books being sold on Borders website.

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