Media in Europe not rushing to the iPad – some magazine apps spectacularly bad

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By Paul Biba

According to the Financial Times, European media is not rushing to get out iPad apps for the release of the machine internationally this week. Publishers want to wait and see how much consumers are willing to pay for products before developing them, the paper says.

This includes such popular publications as the Guardian, the Daily Mail and the Economist, which will not be in the app store when the iPad launches.

Digital publishers, analysts and design experts say the first publishers’ apps are confusing to use or boringly faithful to the offline product, and are not being used as much as hoped.

“There are some apps which are spectacularly bad, particularly magazine apps,” said Benedict Evans of Enders Analysis. “There is going to be a lot of frantic iteration in the next six months.”

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