Kobo has some interesting plans.  Here are a couple of snippets from Good eReader.  Their Michael Koz interviewed Kobo’s Michael Serbinis at BEA:

Kobo has big plans for 2011 with the advent of their new eBook lending program! eBook lending is a way that you can lend books to friends for up to 14 days normally only 1 time. Two other companies right now offer ebook lending programs such as Amazon and Barnes and Noble. These two companies offer lending on select ebooks. Kobo although has not divulged all of their plans yet for the lending program said this is something they are working on and will implement by the end of the year.

Kobo also has plans for an independent author portal where authors can have their books listed in epub formats to be sold in the Kobo eBook store. This new program is comparable to rival programs such as Barnes and Noble PUBIT and the Amazon DTP. Kobo will be adding a new section to their book store for the titles that are self-published and will offer a conversion program for TXT, RTF and DOC files to EPUB. I can foresee Kobo having a revenue sharing policy comparable to the other companies.

More in the article, including a video interview.