Kindle lending library increases book sales, says Amazon
April 4, 2012 | 9:46 am
By Paul Biba
From the press release:
More than 100,000 books are now available in the Kindle Owners’ Lending Library, including over 100 current and former New York Times Best Sellers. The vast majority of these titles are exclusive to Kindle and published using Kindle Direct Publishing (KDP) – a self-service, easy-to-use platform for independent authors and publishers. When KDP authors choose to participate in KDP Select, their books are automatically included in the Kindle Owners’ Lending Library.
Early sales data indicates that inclusion in the Kindle Owners’ Lending Library not only generates additional revenue from loans for authors, but actually increases customer purchases of authors’ work as well.
- In the case of Suzanne Collins’ Hunger Games trilogy, 24% of customers who borrowed “The Hunger Games” bought “Catching Fire” and 24% bought “Mockingjay,” despite the entire series being available to borrow for free in the Kindle Owners’ Lending Library.
- Debora Geary was one of the top 10 KDP Select authors in February, and 51% of customers who borrowed one of her books from the Kindle Owners’ Lending Library went on to buy one of her titles.
- L.J. Sellers, author of the Detective Jackson Mystery/Thriller series, saw that 25% of customers who borrowed one of her books also bought one of her books, all of which are also available in the lending library.
- Since the launch of the Kindle Owners’ Lending Library in November 2011, the paid retail sales of backlist trade titles in the library have seen 229% higher growth than corresponding titles that are not enrolled.