3

img-0170-thumb.jpgEarlier we mentioned that this had been reported by eReaders.nl. Now it has been confirmed by The Bookseller.

A petition was made in the Liverpool District Court by PR Beam Agency in late March and was granted on June 8. Interead’s websites are live, the article says, but ordering facilities no longer work and emails have not been answered. The company never filed its required accounts and it is not clear what disposition will be made of its remaining assets.

The Cool-er was lauched in 2009, and I remember the huge splash they made at the 2009 Book Expo America, where they defied the staid atmosphere of the show by fronting a Caribbean band and busty models in bathing suits (picture above). A larger picture of the booth from my coverage is here.

 
3