Ingram goes after the Apple market

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By Paul Biba

Here’s part of a press release I received from Ingram Digital. It seems that Overdrive isn’t the only one going after the Apple market.

Ingram Digital, an Ingram Content Group company focused on solutions for digital content management, distribution and promotion, today announced the launch of MyiLibrary Audio, an advanced audiobook offering for libraries. Featuring thousands of titles from more than twenty imprints, MyiLibrary Audio is the first fully iPod, iPod touch and iPhone-compatible solution tailored to the needs of library patrons that is also compatible with both WMA and MP3 devices.

Audiobooks available through MyiLibrary Audio are accessed on Ingram Media Manager, a user-friendly, Mac and PC-compatible application for managing the circulation of digital content. All titles are downloadable and may be played on hundreds of WMA and MP3 devices in addition to iPods and iPhones. MyiLibrary Audio also offers full control over the lending period, as well as tools to help libraries alert patrons of title availability and gather feedback on current inventory.

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