IDPF Digital Book 2009 Twitter transcript
May 12, 2009 | 10:08 pm
By Paul Biba
Here is a complete, unedited transcript of my Twitter posts from the Conference. Sorry I didn’t use hashtags, but Twittering was difficult without any WiFi. Too much typing on a tiny keyboard. Hope you find it useful. Met some interesting people and will post about them tomorrow. One of the most important things I learned is that the correct usage is EPUB, all caps! PB
Arrived at Digital Book 2009; presentation begins at 8:45am EST
Met Andrew Sacher, CEO of Word-Player, the first ebook reader for the Android platform: word-player.com he has 60K downloads
Sony is a major sponsor of the conference. Will be presenting later
Attendees from Canada, Brazil, UK, Spain, France, Germany, Netherlands, Israel, India, Japan, Taiwan
Lisa Mcloy-Kelley, VP Random House Content management: digital reading hit tipping point combination of new devices and increased content
LIsa: part of general digital media convergence; every level of the organization now aware of ebooks
Lisa: cookbooks, jewelry, craft books, etc. don’t work in digital form – need to flip through pages
Lisa: a year ago publishers not ready for EPUB cause too much work and retailers didn’t want it cause not enough content
Lisa: adopted DocBook as standard XML; working on project to check rights convert backlist titles
Lisa: working to change every existing ebook to epub by end of year
Lisa: working on digital distribution system; reviewing all their rights; testing earlier issue of ebook than print book
Lisa: reflowable pages make people uncomfortable, but as much as you can int the XML
Lisa: today’s consumer very quality oriented in the end result of conversion
Bob Carlton, VP Marketing, LibreDigital: publishers not understand how to market ebooks yet
Carlton: PDF difficult to map to epub
Carlton: converted format is not exact replica of original text
Carlton: must embrace standards that are flexible and make reading engaging. Engaging is important
Carlton: in real world no one will be able to own whole supply chain from creation to distribution
Sandeep Dhawan: Aptara Vice President: from service bureau quality parameters not defined clearly
Dhawan: clean XML as the first part of the workflow is a must
Dhawan: automation in digital workflow is critical
Dhawan: quality assurance on actual reading device is essential
Dave Cramer: TexTech, XML Architect: currently ebook quality is terrible, epub is a very looks standard and you must be very specific ab …
Cramer: is a very loose standard and you must be very specific about what you want as an end user
Cramer: some books should not be ebooks, especially those where design is the point of the book
Cramer: many choices to be made in conversion process,
Cramer: conversion process is not just a button push
Crater: you absolutely must proofread the final product
Bob LiVolsi: President BooksOnBoard: 60percent of readers read on PC or Mac
LiVolsi : iPHONE is 7 percent of sales
LiVolsi: format 54 percent Adore, 20 percent Mobi; 17 percent MS Reader; 9 percent rEaders
Eric Lazzaro, Overdrive: Waterstones went 100 percent epub very risky but doing well
andrew Weinstein: VP Ingram Digital; ebook sales grew 50 percent year over year
Andrew: amount of content, content types and types of business partners increasing
Andrew: library business grew 2.5 times
Andrew: in retail title base and sales volume doubled, more retailers signed in last 1221 months then in last 24 months
Andrew; that’s last 12 months
WiFi not working well here am using Nokia phone now
LiVOLSI : customers not too price sensitive
LiVolsi : repeat rate up from 20 to 40 percent
LiVolsi : ebook cannibalizing print but when they go ebook they read more
LiVolsi : will be opening a UK office in next 30 days
Break till 11:30
Garth Conboy: President eBook Technologies: is spelled with all caps
Conboy: logo creation will start in a couple of weeks
WiFi still not working
Conboy: EPUB validator will be web accessible soon, embedded font examples on line
Adam Smith Director Product Management Google Book Search: new initiatives – buying and improving reading experience
Smith: vision is open platform for buying and reading books; on line reading via web, mobile and devices
Smith: will introduce product for direct sales and retail partnerships
Smith: develop application and device partnerships with open API for connected device access
Potash: will be an book zone at CES
Smith: pricing will negotiated with publishers
Roger Sperberg is Tweeting on his Kindle. Never thought of that!
Met Allen Lau of Wattpad very interesting story will write it up when I get back
Andrew Savikas VP O’Really Digital Initiatives: sell more digital books than print books on their website
Andrew: get free lifetime updates DRM free, PDF is most popular format, EPUB is second
Andrew: still see no reason for DRM
Angela James, Executive Editor Samhain Publishing: digital publisher. No DRM Successful
Angela: DRM doesn’t prevent piracy. Books are pirated. Feel that it increases customer dissatisfaction .
Angela: none of their authors ever asked them to go back and add DRM
Sameer Sheriff CEO Impelsys: self serve on line publishing and marketing and delivery system
The hall is packed. No free seats.
Sameer: experiment with different pricing in different markets. There is no specific ebook price
Susan Danziger, DailyLit President: not possible to add DRM to installments . Publishers consider installments as form of DRM.
Susan: still no WiFi.
Robert Nell Director Business Development, Sony: believe if give customers more choices, thru open standards, will sell more Readers
Robert: doing well in UK, France, Germany. Strong sales in US. Last holiday had 3K outlets, expect 6K this holiday
Robert: touching machines in stores leads to sales. Over 100K titles in store
Robert: working with public libraries. Libraries carry both EPUB and PDF. Doing this thru Overdrive
Robert: for EPUB retailers if they promote the Reader Sony will do co-marketing
In answer to a question said are working on wireless. Avoided any details.
Still no wireless my fingertips are getting sore!
Michael Santangelo, Brooklyn Public Library: use PDF and Mobi. 7K ecopies. Ebooks surpassing audio books. Romances are biggest category
Sarah Wendell: Smart Bitches: Typical purchases 500 dollars/year. Readers want wireless, large screen, adjustable layout and text.
Sarah: onboard light, simple setup, durable, device based organization
Sarah: want ebook released same time as paper, one format, priced same as paper edition, no DRM, ability to share ebook with friends
Malle Vallik Director, Harlequin: going to do non-fiction soon; font size more important than people think
Malle: backlist very important. Want to read on multiple devices.
Update from Bookeen: Laurent Picard. Sold in 70 countries. Expect 50K units in 2009. Coming to US.
I saw the new small Bookeen device and its really neat. Has an accellerometer to switch from portrait and landscape.
Neelan Choksi, COO Lexcycle: Pan Macmillan contacted Stanza to get on board the day after Stanza was released
Jordan Christensen: Product Manager, Shortcovers: Shortcovers will be available on Android soon.
That is it. Conference over and I will put up the Tweets on TeleRead late tonight or tomorrow.