iBooks: no iTunes when it comes to dominating the market
December 29, 2010 | 9:42 am
By Paul Biba
Publishers Weekly has an overview report, with the above name, on the iBookstore and its place in the market. Here’s a snippet:
Not everyone is embracing the iBookstore, though. At this time Oceanhouse Media — the leading publisher of children’s digital book apps on Apple’s App Store, with the exclusive right to make apps of Dr. Seuss’s work — is not planning to sell there. “We believe that in order to have an effective digital children’s book you need a level of interactivity that cannot be provided for with iBooks,” says Oceanhouse Media president Michel Kripalani. “Only apps can deliver this high level of interactivity, and much of the work is custom to each specific title.”
Oceanhouse Media has sold more than half a million Dr. Seuss digital book apps since its first release (How the Grinch Stole Christmas!) just one year ago, says Kripalani. With 140 apps on the app store, it sells “many thousands” of apps per day, he says.
One reason: they’re inexpensive compared to iBooks. “Personally, I believe that many of the books on the iBookstore are overpriced,” says Kripalani. “Why spend $14 on a static digital book when you can have a fully interactive Dr. Seuss, Berenstain Bears, or Mercer Mayer book for $1.99 to $3.99?”