Forbes interviews Smashwords’ Mark Coker – we get some dollar numbers
June 11, 2012 | 9:15 am
By Paul Biba
Don’t you always want to know how much money people make? Well, in this Forbes interview Mark Coker gives us a bit of the inside story. Lots of other interesting stuff too.
The company has grown at a steady clip since. Now a top supplier of titles to the iBookstore, Smashwords reached profitability in September 2010. Coker projects $12 million in revenue this year, double last year’s take. With an expected 2012 pretax profit approaching $1 million, the company intentionally keeps margins slim to squeeze out competitors, though Coker expects fatter profits as the company scales. “It costs essentially the same to pump 10,000 new books a month through our network as it will cost to do 100,000 a month,” he reasons.