Forbes interviews Smashwords’ Mark Coker – we get some dollar numbers

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By Paul Biba

Don’t you always want to know how much money people make?  Well, in this Forbes interview Mark Coker gives us a bit of the inside story.  Lots of other interesting stuff too.

The company has grown at a steady clip since. Now a top supplier of titles to the iBookstore, Smashwords reached profitability in September 2010. Coker projects $12 million in revenue this year, double last year’s take. With an expected 2012 pretax profit approaching $1 million, the company intentionally keeps margins slim to squeeze out competitors, though Coker expects fatter profits as the company scales. “It costs essentially the same to pump 10,000 new books a month through our network as it will cost to do 100,000 a month,” he reasons.

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