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Ectaco launching a color e-ink ereader
August 17, 2011 | 11:57 am
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By Paul Biba
Well, this is bound to be a failure. According to Liliputing Ectaco will launch a color Jetbook featuring a 9.7 inch, 600×800 E Ink display. It will also have WiFi, a touchscreen and an SD card slot.
Color e-ink is far from ready, featuring pastel colors and a low contrast ratio. I can’t imagine US consumers paying the $350 price when they compare it, as they are going to do, with vibrant color tablets and smartphones.
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Who would want to give $350 for a color jetbook when they haven’t bothered to fix the firmware bugs in the b&w jetbook? Idiots.
Have to agree with you. Not because I think that a color ereader is a bad idea (a la Nosowitz [http://www.fastcompany.com/1681052/why-nobody-will-buy-a-color-e-ink-ebook-reader] , but rather, because this technology is immature and the company is an also ran. When one of the top tier companies develops and produces a product that provides colors at least on par with a newspaper, the readability in sunlight and the long battery life will compel folks to buy it. LCD and OLED have a long way to go in that regard, regardless of what some fanboi iPad owners would like to believe.