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The figures from the IDPF show a slight decline in ebook sales in Q2 10, but a huge increase in sales over Q2 09. What a lot of commentators on this subject miss, however, is that the IDPF is very clear about the caveats to these numbers. I will repeat them here:

# The data above represent United States revenues only
# The data above represent only trade eBook sales via wholesale channels. Retail numbers may be as much as double the above figures due to industry wholesale discounts.
# The data above represent only data submitted from approx. 12 to 15 trade publishers
# The data does not include library, educational or professional electronic sales
# The numbers reflect the wholesale revenues of publishers

In addition, the numbers don’t include books from such operations as Smashwords and free books from Gutenberg, etc. Since these numbers are wholesale price declines will impact them as will.

To date, we have no reliable way of measuring ebook sales as a whole. You can find the IDPF figures here.

 
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