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Ebook market share at B&N tops their print book share
August 24, 2010 | 9:56 am
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By Paul Biba
ZDNet has taken a look at B&N’s earnings report today and reports that:
* Barnes & Noble’s e-book market share its higher than its physical book share, which CEO William Lynch put at 17 percent a few months ago.
* E-book sales are accelerating every week, “following the trajectory of Nook sales.”
* Customers with Nook devices have increased their spending by 20 percent.
* Twenty-five percent of all Nook customers are new to the BN.com Web site.
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Comments:
Anybody notice that they are predicting that *no more* than 3-4 ebook retailers will survive?
Them’s fightin’ words.
And *not* unreasonable if you use the right definition of “retailer”. I can see a couple ways this kind of consolidation could be true, especially if the Price-Fix Scheme endures.
Makes you wonder who they see as the *other* survivor besides themselves (nobody sees themselves as roadkill) and Amazon (they don’t seem deluded).
Kobo/Borders?
Apple?
Sony?
Google?
So just to be clear about B&N’s market share claims:
• they have 17% share of the physical book market in the US
• they have 17%+ share of ebook market in the US
therefore their ebook share is higher than their physical book share. Just in case there is any confusion, they are not saying they are selling more ebooks than physical books. Their bricks and mortar division has about 10 times the revenue of their online division.
Not suggesting there is any intent to mis-lead; but a quick read can lead to a different conclusion.
If Amazon has 70-80% of ebooks; B&N has 17+%, and Apple has 20% through iBooks on iPad alone … someone isn’t using the same scale or scope to measure ….
Alexander: this has been noted before. Here’s an article about Amazon’s take on it: http://www.teleread.com/2010/08/02/amazon-says-it-has-70-to-80-of-the-ebook-market/
And RR Bowker thinks that it’s Amazon that’s got it wrong: http://www.electronista.com/articles/10/08/06/kindle.store.still.well.ahead.of.ibookstore/
Well set out Alexander.
Doug: Thank you for the links. I think that the analysts estimate of a market that is ~60% Kindle, ~20% nook, and < 5% Apple is pretty close. It's definitely interesting to see 7% library in the mix.
Check out google trends for the various services, the numbers roughly match . Although you need to take a ruler to the screen to tell:):
http://tinyurl.com/239zsll
Those interested in screen eclipse of print should watch migration of titles to exclusive e-release. They are beginning to appear, but still remain a very small (1%?) sector. Among these I also imagine that any run-away e-title would also go into print eventually.