B&N and Houghton Mifflin Harcourt to sell Nooks loaded with content to schools
May 3, 2012 | 9:30 am
By Paul Biba
From the press release:
Houghton Mifflin Harcourt (HMH) and Barnes & Noble, Inc. (NYSE: BKS), the leading retailer of content, digital media and educational products, today announced a ground breaking program aimed at utilizing technology to develop a love for learning. The partnership offers schools the opportunity to acquire award-winning HMH digital titles on pre-loaded Barnes & Noble NOOK Readers.
For the first time in its illustrious history, HMH will provide bundles of its digital titles for schools, which will arrive in classrooms pre-loaded on Barnes & Noble NOOK Color™ and NOOK Simple Touch™ Readers. The titles, which were carefully vetted by HMH’s team of literacy specialists, are specifically categorized for students at each grade level. Many of the titles, including HMH favorites like Island of the Blue Dolphins, Gathering Blue, and The Willoughbys, are age-appropriate, International Reading Association (IRA)-recommended selections.
“As one of the world’s largest providers of K-12 educational content, we aim to change students’ lives by fostering passionate, curious learners. This partnership with Barnes & Noble will ensure that students are inspired and encouraged to continue their learning through a love for reading,” said Linda K. Zecher, President and CEO, HMH. “By giving students access to quality content in a format that lets them consume it anytime, anywhere, we hope to increase overall student achievement and engagement.”
Schools can choose between new or refurbished NOOK Readers. The devices will be pre-loaded with quality digital content with appropriate titles bundled for students in all grades K-12. The partnership offers schools a tremendous value, while providing a clear path to digitization of a school’s reading program.