Barclays Capital opines on Kindle sales
September 30, 2010 | 10:23 am
By Paul Biba
Barclays Capital analyst Douglas Anmuth today estimated that Amazon would sell about five million Kindle readers this year. The company should thrive on the combination of the redesign and the lower $139 price. The numbers would more than double over the course of the next two years to reach 11.5 million in 2012.
Anmuth expected the price gap to keep Amazon safe from the effect of the iPad. The new Kindles create a “bifurcated” market where cheap, narrow purpose e-readers occupy the high-end multi-purpose environment, he said. …
The article goes on to make a number of other iPad/Kindle comparisons. I don’t know why people keep doing this. The units are targeted at different audiences, as the analyst correctly points out.
I’m currently on vacation at a resort in New York and I’ve seen some Nooks and Sony Readers, but no Kindles – about 5 total. This is pretty few given the size of the place. In order to do the definitive research project on this topic, I asked each one of the users if they would have rather bought an iPad. All of them, without exception, said that they had no interest in the iPad, but just wanted something small and portable to carry around. Case closed
Thanks to Michael von Glahn for the link.