Kindle rev to reach $405M in ‘09 and almost $1B next year? Optimism from Piper Jaffray

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By Paul Biba

A good general summary of the Kindle ebook market is available on eMarketeer. Of course it depends on how much faith you put into the analysts that are quoted. Here’s a couple of excerpts:

According to Piper Jaffray, worldwide Kindle revenues will reach $405 million by the end of 2009, and more than double to nearly $1 billion in 2010.

… To gauge the impact that Kindle is having on the book business and the general e-commerce space, consider what Mark Mahaney of Citigroup told TechCrunch: The device, first introduced in late 2007, accounted for approximately 10% of total North American book units sold in Q1 2009—or about 4 million out of the 38 million books sold.

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