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acs 1.pngA recent press release by the ACS shows how the digitization of journals is becoming more and more important. As a matter of fact, at least for the ACS, it seems to be what the members prefer. Here are a couple of interesting snippets from the release:

Regarding a print format change to condensed print and the move to digital: Reader reaction to the print format change has been muted thus far, King says. Most admit they seldom, if ever, use the print versions beyond scanning the table of contents. Indeed, for every comment received expressing concern about the reduced size and legibility of the condensed format, others suggest ACS is not moving to an all Web-and-mobile digital publishing mode quickly enough, she notes.

Regarding reader preferences: In evaluating its actions, ACS Publications was guided by its customers and readers. Over the last decade and half, since ACS introduced its first online journals, users and subscriptions have been migrating to a Web-delivered experience. This trend has accelerated in the last three years, fundamentally changing the economics of printing and distribution for the Society’s journals. …

The ACS is adjusting its pricing so that, in the future for both individuals and libraries, incentives will be given for purchasing in digital format.

 
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