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Amazon’s ebook sales increase: from the Kindle or from the iPad?
July 20, 2010 | 1:51 pm
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By Paul Biba
That’s a very good question that ZDNet’s Larry Dignan asks. Concurrent with the increase in Kindle sales we also had an huge amount of iPad sales and don’t forget that Amazon has an iPad app. I, for example, read books on my iPad with the Kindle app and have never bought a book from the iBookstore.
The rub: Amazon’s price cut was a month ago and definitely helped accelerate things. However, the Kindle to hardcover book ratio was already at an inflection point three months ago. What happened a little more than three months ago? The iPad launched. On April 3, the iPad debuted and sold 300,000 devices. Eighty days later Apple sold, three million iPads. Meanwhile, Amazon was all set with its snazzy Kindle iPad app. Looking at the figures, it’s reasonable to suggest that the Kindle price cut was icing on the e-book cake and the iPad app juiced e-book sales.
It sure would be interesting to know what part the iPad has played in all of this.
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Comments:
I’ll second. I have bought sample book on most platforms, Kindle, iBook, BN, and Borders. I prefer Kindle app on iPad and I’ve purchased a dozen books or so.
I’m sure the iPad app has been very successful.
The Android app can’t be hurting things either (and will come into play more and more in coming months).
The question only matters to show that the iPad does not hurt, but rather helps Amazon’s business.