Can’t say that Amazon doesn’t take advantage of every opportunity.  Today they unveiled a Kindle site that has been specifically optimized for the iPad.  Above is a screen shot from my iPad 2.

By the way, in regards to my article about GUIs, below, you’ll note that the link to the free ebooks is prominent right on the front page.

You can find the site at amazon.com/ipadkindlestore They even pop up a notice telling you how to create an icon on your home screen to go directly to the store!

Thanks to Macworld for the tip.