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highlight.jpegAmazon is not only tracking Kindle users highlighted passages, they are also advertising the fact. While this might make for an interesting study in what readers find important in a particular book, my big question is: Does this mean privacy should be compromised?

I first saw this story on Mediabistro, which gave a rather simplistic, non critical post of this new Amazon practice. I did a quick Google search and found another, more critical article from Bnet Amazon risks Kindle sales by tracking, reporting what readers highlight. This fact that Amazon is now tracking your ebook highlights begs other questions: What else are they tracking? What about annotated comments?

The Bnet article brings up a very valid point, one that I think anyone concerned about privacy in this digital age should fear:

I don’t have a dark past and, knock on wood, don’t have a dark future ahead, but any information I deem important in my book library can now be used as ammunition against me.

The article continues:

The most disturbing issue here isn’t Amazon’s data gathering and the public listing, or even the potential for the information to be passed to authorities deemed worthy by the company. No, the problem here is context — as in, there is none.

Another good point is also highlighted in this article. If one were to purchase a book like The Anarchists Cookbook is nothing to get excited about. No doubt it’s an interesting read (I have never read it myself). But what about when someone starts highlighting specific passages that can steer towards the area of intent? Will Amazon use this information and turn it over to authorities?

Amazon may claim they don’t collect any personal information along with users highlighted passages. But let’s be real. They can easily collect such information and despite what their defense of this practice might be, I’m sure they do collect this type of information. Scary!

Some might say I’m just once again bashing Amazon and the Kindle. This might be especially ironic considering I am an Amazon affiliate and frequently advertise the Kindle here on Brad’s Reader. That may be so, but I do think the Kindle is a good ereader and everyone I have spoken to who owns a Kindle absolutely loves the device. Also, by unleashing the Kindle upon the world, Amazon really threw ebooks into the forefront of literary culture and made ebooks a viable alternative to traditional print media.

Privacy is the real issue here. Kindle users should expect a reasonable amount of privacy when using Amazon’s product. Whatever the reasons are for readers to highlight a particular passage, it’s only their business, not Amazon’s. The fallout from this could be like when Amazon decided to remotely pull the novel 1984 from users who had bought the ebook.

What do you think of this new practice by Amazon? Should Kindle users even care, or is this an invasion of privacy? Share your thoughts by leaving a comment below.

UPDATE: I contacted Amazon to try and get more information about this new practice. Will follow-up after hearing back.

Editor’s Note: The above is reprinted, with permission, from Brad’s Reader. PB

 
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