Alan Canton“If you are a publisher and you want to be one of the survivors when e-books finally become a reality, you must join and participate in the OpenReader.org program. I look for great things from the dotReader folks as well and it will be nice to see a start-up beat the crap out of the established players…”

So say the BookExp observations of Alan Canton. He’s a software guy, linux-savvy journalist and author of the Saturday Rant blog. Oh, and Alan is also a publisher. Full excerpt follows.

I found something that was very interesting to me, but will probably be a snoozer to most everyone else. This is a new OPEN SOURCE platform for creating eBooks called dotReader. These folks are going to use the OpenReader.org format. I know it’s all ‘geek’ to you, but believe me there are some really big things happening in e-book land… and Microsoft, Adobe, and some of the greedy corporations are not going to be happy when they find out about it.

If you are a publisher and you want to be one of the survivors when e-books finally become a reality, you MUST join and participate in the OpenReader.org program. I look for great things from the dotReader folks as well and it will be nice to see a start-up beat the crap out of the established players… most of whom don’t know what they don’t know about publishing. Please folks. We don’t have to give in to Microsoft, Adobe, Sony, etc. Learn about Openreader.org, volunteer some time to help them, and it will be ‘good’ for all of us. End of sermon.

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