From a report in FierceWireless about Forrester Reasearch’s latest:

According to the research firm’s report, Apple still controls 73 percent of the tablet market, and other OEMs are struggling to catch up through improvements in services. Forrester found that Samsung has a 5 percent market share, Motorola Mobility (NYSE:MMI) has 4 percent and Acer a 3 percent share. Interestingly though, the Android tablets that have made the biggest inroads so far are Amazon’s Kindle Fire and Barnes & Noble’s Nook line, mainly because of what they bring consumers in terms of value-added services.

“Forrester’s data shows that the top reason consumers don’t buy tablets isn’t because of price, or technology–it’s because they say ‘I don’t think I need it,'” Forrester analyst Sarah Rotman Epps wrote in a blog post. “It’s about the services–what you can do with the device, which is why Apple, Amazon, and B&N have succeeded in the U.S. where pure hardware plays have failed.”


  1. Wait- this doesn’t add up.

    If the “Kindle Fire and the Nook tablet have made the biggest inroads so far” and the Samsung tablet has 5% market share- then doesn’t that mean the Kindle and the Nook both have MORE than 5% market share.

    And if so, does the 27% of the market that belongs to non-Ipad tablets include the Kindle and Nook, or have they simply been removed from the category altogether. If that’s the case, then the market is at least 12% (and realistically, much more since Kindle is clearly bigger than nook) larger than they are representing. Apple’s 73% is really less than 65%.

    Should “no android tablet has more than 5% share” headline that has been circulating around really read “Apple’s tablet market share has already dropped into the low 60’s (or lower), but if you pretend like the two biggest competitors don’t exist, then they are very impressive.”?

    There is one company with an exceptionally large market share here- Foxconn.

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