Toronto Star Recognized for Success in E-Book Experiment
May 15, 2013 | 9:30 am
By Joanna Cabot
I wrote previously about Star Dispatches, an e-book subscription service being produced by the Toronto Star. According to this article on The Star‘s website, they’re being recognized for this series with two Online Media Awards.
The service has an intriguing set-up where, for a nominal fee, subscribers get a new e-book sent to them every week. There is no à la carte purchase, but the weekly fee is so affordable that subscriber retention has been high. From the admittedly self-congratulatory write-up:
“We’re extremely proud of the stories being told in our weekly eRead format, our subscribers are highly satisfied and the business model has great potential.”
Winners will be announced June 12. I’ll keep you posted!