Google as news revenue meter? Help news sites get paid AND use tech to determine percentages?
July 14, 2009 | 9:29 am
By David Rothman
Should Google not just help news sites get paid, but also use humans and tech to determine percentages?
Peter Osnos broaches the possibility in the July-August issue of the Columbia Journalism Review.
From his e-mail repro:
…Americans routinely pay telecom providers (Verizon, Optimum, and AT&T are the ones in my house) to deliver information and entertainment by television, computer, and wireless devices. The goal would be to extend those payments to the originators of news content. Google, it seems to me, might serve as a kind of meter, helping determine what percentage should go to the content originators. Complicated? Yes, but that is the kind of challenge that computers and the engineers who master them are meant to meet.
Meanwhile search engine maven Danny Sullivan wonders if the AP and other news sites are forgetting SEO basics. Amen! I hate it when stories vanish, and many readers feel the same. Bad for advertising revenue, too.
And speaking of journalism: Check out The copy editing equation: Fewer copy editors + fewer reporters + more work = trouble—from the Columbia Journalism Review.
CC-licensed image: From Markusram.



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