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Wikipedia pondering ads
December 31, 2005 | 6:30 am
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By David Rothman
The Times in the U.K. via if:book. Excerpt:
Wikipedia, which started in 2001, will notch up around 2.5 billion page impressions this month. According to Mr Wales, its traffic volumes are doubling every four months.
The combination of ultra-low overheads and massive readership would excite any media executive. And while the site does not carry any advertising, Wales admits it might. “There is a great deal of resistance to the idea, both from the community and from me. But at some point questions are going to be raised over the amount of money we are turning down,” he says.
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Comments:
The problem with ads is that advertisers undoubtedly will want them near (read: on the same page as) the articles. And the problem with that is that in the soonest possible time, the articles will be edited by SEOs, so as to get more eyeballs.
I don’t think there’s a single way to avoid (some of) that. The only thing that could be done against it is block articles that have ads from editing, but that sort of defeats the purpose of Wikipedia.