With Foli, out-of-date waiting room magazines are a thing of the past
April 4, 2013 | 8:26 pm
By Dan Eldridge
Here’s an idea whose time is long overdue: A company known as Foli is using location detection technology to update all those wrinkled, months-old magazines that are always sitting around in sad little piles at the dentist’s office or the waiting room at the hospital.
Here’s how it works: First, a business interested in offering the service has to visit the Foli website, where they can sign up to become a Foli browsing spot. (The service isn’t yet widely available, but it does currently seem to be in the process of spreading itself throughout the country.) Visitors to the waiting room or business in question can then download Foli’s free app from the App Store—no word yet on whether an Android app is in the works—at which point they can access all the magazines in the app’s library, which seems to be fairly well-stocked.
And what if you didn’t quite finish that gripping Mike Sager piece before being called into the back room for your root canal? Not a problem: Articles can apparently be saved, and finished later when you’re no longer in the vicinity of the Foli browsing spot. (As for the actual number of articles that can saved and read off-site? Not sure. Anyone out there happen to know?)
Some of the titles available, by the way, include Wired, Vanity Fair, GQ, Cosmopolitan, Bon Appétit, Condé Nast Traveler, Vogue, and Popular Mechanics.
Personally, I’d love to give this service a shot; I’m almost always disappointed by the selection of reading material I find myself pawing through when I’m in a waiting room. But since I have a Nexus 7 and not an iPad, and because the two Foli spots closest to my Philadelphia home are a Starbucks in Norristown, Pa., and a Hyatt Regency in Jersey City, I guess I’m outta luck for the time being. (The majority of the company’s hot spots are in the San Francisco Bay Area, natch.)
I’d love to hear from anyone else, though, who’s had a chance to take the app for a spin.