Got an email from Alastair Scott about this.
There was absolutely no notice of this, but it has appeared on W H Smith’s Web site:
Unfortunately, the price is ridiculous. £169, even with 20% VAT included, bears no relation to $129 in the US – and I suspect that that will have to come down given the pricing of the new Kindles.
The picture is from the WHSmith site and you can find it here.
I also noticed this ludicrous price about a week ago when they said you could pre order and assumed it was a mistake.
Kobo announced a European distro deal with redcoon making the Kobo touch available across the whole of Europe, except the UK for 149 euros a week or so ago.
149 euros equates to about £128.00.
Maybe someone mistakenly multiplied by the 1.14 exchange rate rather than divided?
Whatever, the £129 Sony PRST1 looks an absolute steal.