That is the title of an article by Tom Colvin in Becoming A Writer Seriously. I must admit that when we covered the Kobo announcement I hadn’t thought of many of the things Tom puts in his article. It’s well worth reading. Tom says:
Indigo Books and Music is the largest book retailer in Canada and is now teamed up with Borders of the US.
Kobo is using the Epub format so books can be read on many platforms.
With its backer REDGroup Retail it get access to Australia, New Zealand and Singapore and with its other backer Instant Fame it gets access to Hong Kong
Further the tie up with Smashwords will make self-publishing and niche publishing easier