Will Amazon open physical stores to sell Kindles, Kindle Fire tablets?
September 25, 2012 | 12:01 pm
Late last week Wal-Mart announced that it will no longer sell the Amazon Kindle and Kinde Fire in its stores, joining Target in in rejecting the devices. While the argument could be made that the razor-thin margins on those products contributed to that decision, the real reason is clearer: Amazon’s tablets are a gateway to easy ordering from Amazon.com, which means fewer sales for Target and Wal-Mart.
According to Reuters, there’s speculation that Amazon will open physical stores to put the Kindle products in front of more consumers. Given how quick it is to get pop-up stores up and running — they are “pop-up” stores, after all — the company could still conceivably establish locations before the holiday shopping season, now that the largest retailer has wiped its flagship product off its store shelves.