- TeleRead - http://www.teleread.com -

Amazon Kindle Fire HD One-Ups iPad Retina Screen in New Ad (Video)

Amazon Kindle Fire HD [1]“You may not be able to tell the difference,” says the advertisement’s narrator, as both the iPad and the Kindle Fire HD sit side-by-side displaying the same images. “But your wallet definitely can.”

Amazon’s new 30-second ad [2] draws the comparison in screen resolution between the iPad and the (new, larger) Fire HD 8.9-inch screen. Visually, the Fire looks awesome. Actually, both tablet screens do. I feel that strictly based on just screen clarity, sure, either would be a sufficient choice for new tablet owners.

But the Kindle Fire HD’s $299 price tag [3] sure does appear as the ‘nice price’ alongside Apple’s $499 iPad MSRP [4].

Take a look for yourself:

Are tablet users really most concerned with screen resolution? Correct me if I’m wrong but aren’t OS and user-ability ranked somewhat high in deciding which computer is best for an individual; perhaps above display preference?

3 Comments (Open | Close)

3 Comments To "Amazon Kindle Fire HD One-Ups iPad Retina Screen in New Ad (Video)"

#1 Comment By Juli Monroe On February 6, 2013 @ 4:52 pm

It depends. I didn’t get a Fire because I wanted full access to Google Play, so yes, I bought my Nexus 7 based on features more than screen resolution.

But the screen on my Nexus 7 is so darned pretty that I use the Nexus 7 more than the iPad for certain functions, notably reading. I only read on my iPad 2 to test out reading apps. Otherwise, it’s Nexus 7 first and Touch second. And right now that pretty screen is making my Touch a somewhat distant second.

#2 Comment By Felix Torres On February 6, 2013 @ 8:58 pm

Screen resolution alone, no.
But if you’re looking for a tablet as a color reader then high-resolution is going to be on the short list of desirable features along with weight and a strong variety of reading apps.
Other things I considered were aspect ratio, ergonomics in both portrait and landscape, audio quality, and (yes) cost.

#3 Comment By Fernando de Alba On February 7, 2013 @ 11:48 am

Of course, if Amazon sold the Kindle Fire HD in my country (Mexico), there would be no doubt which tablet to buy, as I already own a Kindle Keyboard.
But Apple allowed me to buy an iPad in my own country, so there’s nothing to discuss there. Availability matters, Amazon, not just price.